By Carole R. Engle, Kwamena K. Quagrainie
Markets, advertising, and alternate became ever extra vital to becoming aquaculture industries world wide. the variety and idiosyncrasies of the aquaculture and seafood markets demand figuring out details that's designated to those markets. providing primary rules of selling and economics from a trouble-free, how-to viewpoint, the Aquaculture advertising and marketing guide will give you the reader with the instruments essential to review and adapt to altering industry conditions.
The Aquaculture advertising guide presents the reader with a extensive base of knowledge concerning aquaculture economics, markets, and advertising and marketing. moreover, this quantity additionally comprises an intensive annotated bibliography and webliography that offer descriptions to key extra assets of knowledge.
Written by way of authors with big foreign aquaculture advertising and marketing event, the Aquaculture advertising guide is a vital creation to aquaculture advertising and marketing for these attracted to aquaculture and people new to the pro box. The physique of data offered during this booklet also will make it a beneficial reference for even the main skilled aquaculture professional.Content:
Chapter 1 Seafood and Aquaculture Markets (pages 1–18):
Chapter 2 call for and provide, simple financial Premises (pages 19–35):
Chapter three Aquaculture advertising options (pages 37–55):
Chapter four Aquaculture Growers and their advertising offerings (pages 57–70):
Chapter five Seafood and Aquaculture Product Processing (pages 71–90):
Chapter 6 Participation and management in advertising Channels (pages 91–111):
Chapter 7 advertising by way of Farmer teams (pages 113–127):
Chapter eight Wholesaler advertising (pages 129–140):
Chapter nine industry traits (pages 141–152):
Chapter 10 The foreign marketplace for Seafood and Aquaculture items (pages 153–167):
Chapter eleven guidelines and rules Governing Aquaculture advertising and marketing (pages 169–180):
Chapter 12 making plans advertising options (Identifying goal Markets) (pages 181–200):
Chapter thirteen advertising study Methodologies (pages 201–227):
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Extra resources for Aquaculture Marketing Handbook
Other forms include minced, canned, dried, and value-added (marinated, avored, or breaded). S. Department of Commerce has established standards for green headless and breaded shrimp. Breading consists of two components: wet, adhesive batter and a dry, crunchy breading. The percentage of breading by weight is critical and is regulated by the Food and Drug Administration of the United States. Labeling standards require that breaded shrimp be more than 50% shrimp; lightly breaded,morethan65%shrimp;andimitationbreaded products, more than 50% shrimp.
It is usually a little cheaper than the whites and is caught offshore. The Gulf Pink (Farfantepenaeus duorarum) is a very sweet shrimp with rm esh and tails that turn red when cooked. Most Gulf pinks are packed shell-on. Gulf white shrimp (Litopenaeus setiferus) are often confused with brown shrimp. However, browns have a groove in the last tail segment. The esh is often colorless, has good avor, and turns pink when cooked. Shrimp are traded daily as a commodity by a multitude of exporters. Most of the trade is from developing nations to industrialized countries.
A comprehensive marketing plan includes an assessment of the current market situation, identi cation of opportunities and threats to the business, and a clearly de ned marketing strategy. The marketing strategy developed includes a market summary, description of market demographics, market trends, market growth, analysis of strengths and 37 38 Aquaculture Marketing Handbook store the product until it is sold. Chapter 5 presents additional details on seafood and aquaculture product processing. Some food processing industries have a dominant core of a few large rms that produce well-known brands, advertise, and have a strong in uence on product price.
Aquaculture Marketing Handbook by Carole R. Engle, Kwamena K. Quagrainie