By Varghese P. C.

ISBN-10: 812032787X

ISBN-13: 9788120327870

Meant as a better half quantity to the author's restrict kingdom layout of bolstered Concrete (published through Prentice-Hall of India), the second one version of this complete and systematically geared up textual content builds at the power of the 1st version, carrying on with to supply a transparent and masterly exposition of the basics of the idea of concrete layout. The textual content meets the dual aim of catering to the wishes of the postgraduate scholars of Civil Engineering and the desires of the working towards civil engineers because it focuses additionally at the practices via the industry.

This textual content, besides restrict country layout, covers the whole layout perform of revised Code IS456 (2000). moreover, it analyzes the tactics laid out in many different BIS codes akin to these on winds, earthquakes, and ductile detailing.

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Extra info for Advanced Reinforced Concrete Design, 2nd Edition

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Rothman (1990) observed the consensus effect on techno-scientific issues, admonishing that during controversies the parading of expert consensus is key to sway public sentiment. But this tactical concern of the technoscientific movement clashes with journalistic values of ‘objectivity’ and ‘fairness’ which gives equal space to counter-expertise however strong the consensus. This is of course a source of tension between scientists and journalists (Neidhardt, 1993; Peters, 1995) and exploded over the issues such as a climate change when the media are accused of parading discredited opinion rather than verified facts.

The attribute ‘machiavellian’ suggests that nothing is sacred or taboo, even morality and ethics dispensable as needed (see Latour, 1988). The only constant is the push to ‘move on’, seeking a sustainable path to have a future. Because of competition, every movement faces the problem of attracting public attention. They face the polity and public opinion as potential resources and hurdles. Public opinion comprises informal conversations and formal mass media attention. SMOs are the bandwagons from which to preach to the constituency and to persuade bystanders to come on board.

A position in the mass media thus becomes the benchmark. People with ‘deviant’ views will become ‘silent’, continue to hold private views, but publicly go with the climate of opinion (see Noelle-Neumann, 1974). Poll data will show that mass media is driving public perceptions, but not by persuasion instead by silencing dissent. Hegemonic media are most likely in crisis moments like war when conformity pressure is not only on individuals but also on the mass media themselves. Spirals of silence have occurred over biotechnology in the US of the 1990s (Priest, 2000; Scheufele, 2007) and on nuclear power in Germany between 1965 and 1985 (Noelle-Neumann, 1991).

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Advanced Reinforced Concrete Design, 2nd Edition by Varghese P. C.


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